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Look broader into IT, marketing and do some competitor analysis.
"The press will anoint some alternative, some competitor to Romney.
"It becomes a more acute problem in Silicon Valley, where in a couple years, you could have some competitor in a garage ready to put you out entirely".
Audit firms came to worry, he said, that if they did not sign off on an aggressive accounting treatment, some competitor would.
Microsoft's sheer size makes exponential growth impossible anyway, but the notion of governments watching over every new Microsoft innovation, prepared to challenge it if it seems unfair to some competitor, is a daunting one.
It also provides a textbook example of just how transitory success can be in the world of high technology, where there is always a possibility that some competitor may be about to introduce a product that will destroy the market for your cash cow.
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Some competitors may suffer.
Some competitors have changed.
Their rejections stunned some competitors.
Not surprisingly, some competitors agree.
Some competitors accepted death rather than surrender.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com