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The aim of the Lib Dems' 2012 campaign must surely be to salvage a bit of solid credibility from the ruin the party's reputation has fallen into since joining the coalition.
"This partnership gives us solid credibility to market the Moff Band and our technology platform to kids, parents and future complementary partners".
He rallied support from investors, entrepreneurs and members of Congress – from both sides of the aisle – to give this upstart movement solid credibility.
In contrast, getting quoted in the New York Times, Forbes and Reuters resulted in national speaking invitations, calls from new and existing clients, and solid credibility.Obviously, not everyone can afford $125,000, but advertising can be expensive when you figure the cost of the space or time plus the creative designs and production costs.
Any successful thought leader will tell you sharing useful and interesting information can be powerful in building a positive reputation and solid credibility.
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So far, Western-owned banks have enjoyed rock-solid credibility: more so, in many cases, than governments or other public institutions.
In recent years, substantial credibility in employing Solid-State Fermentation (SSF) technique has been witnessed owing to its numerous advantages over submerged fermentation (SmF).
If the case against him should prove less than solid, the court's credibility and the justification for NATO's bombing campaign in Kosovo will be diminished.
Mr Ridge needs something rather more solid: the clout and credibility that come from statutory authority.And what about the next surprise?All this infighting has distracted Mr Ridge from tackling the biggest question he faces.
"Richmond Confidential has established a very solid identity, and its credibility is not questioned," its faculty advisor, Robert Rogers, told us.
Lesher, who was unavailable for comment, will bring creative credibility and solid relationships with filmmakers to Paramount's foundering specialty division.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com