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You're selling vision.
Her father works in Oakland as an independent salesman selling vision-screening equipment.
But the heart of their task is not selling visions, it's getting difficult things done.
Musk has long used this power to sell visions of an intergalactic humanity, but now it's being used to shore up his business interests.
In the good old days of the bubble, he explains, "I could talk to network operators about visions, sell them visions, they would invest in visions.
American firms sold a vision of the good life, honed by Hollywood and advertising.
Sexton sold his vision of a law school centered on the Enterprise.
On entering the eye clinic, I am sold a vision of a life free from glasses.
In 1971, a clip of Aard Man falling down a nonexistent hole became the first film they sold to Vision On.
Players would be sold the vision of the club, made to feel part of a project.
They also sold night vision goggle maker Flir Systems and mobile roaming company Syniverse Technologies.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com