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The six-month waiting list in the United States for the Volvo XC90 sports-utility vehicle from Ford's prestige automobile group, which comes equipped with all the latest anti-rollover safety features, is a testament to the new marketing mantra that safety sells.Safety has always been part of the selling message.
It's damn the selling message, full speed ahead.
If there's no selling message in the commercial, what process are you talking about?
Companies such as Tibco have made a fortune selling message bus technology.
It's obvious that few people were listening to us, or to such industry icons as Bill Bernbach and David Ogilvy, who defined creativity as a selling message ensconced in a relevant entertaining idea.
The political pros call it "the air war" -- ironically, a military metaphor -- as the media sells message points the way they sell soft drinks while political personalities and their speechwriters provide buzz words and superficial slogans to define their differences.
"We've used advertising in law enforcement to sell messages about drunk driving, about domestic violence," he said.
The party needs a 21st-century Reagan: a genial sort who can sell messages about self-reliance, hard work and smaller government without sounding like a scold.
Janney Montgomery Scott compiles the oscillator from all sorts of things -- mortgage rates, auto loan rates, loan survey data from the Federal Reserve and buy and sell messages that its traders receive via their Bloomberg terminals.
Message board chatter today includes both strong "buy" and strong "sell" messages as investors tried to make sense of the stock surge.
If somebody wants to come in and start selling messaging stickers, you could do that.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com