Since its launch in January, only 4.6m BB10 handsets have been sold, making up less than half of total sales.
Go to a store that sells make up.
One sold make-up at Harrods before saving vultures in Africa; another promoted classical music to kids, yet another was an intern in parliament, and two travelled around Asia for a year, turning down numerous marriage proposals from dodgy businessmen.
Those reading the Twilight books at the age of 14 can be sold make-up and shoes and all of the other things teenage girls need to attract their very own Edward.
Celebrity is changing, but this is different to Zoella filming her everyday life and selling make up, or Instagram stars, or any of that garbage.
Wardah, an Indonesian firm, sells make-up which counts as halal because it is not tested on animals.
Simon Clift, marketing head of Unilever's personal-care businesses (including its big Dove and Sunsilk brands), says: "We are a Cinderella, seen as a soap-powder company, but we have changed our belief about what we do well .Most luxury-goods groups now have perfume brands, and many (like Dior, Chanel and Yves St Laurent) are selling make-up and creams too.
The gift shop sells make-up bags decorated with crosses, movies (Once Upon a Stable, Escape From Hell) and a library of the musings of Paul Crouch's favourite preachers, including his own effort, The Shadow of the Apocalypse, which posits, through a friend called Larry, the idea that Psalm 23 verse 4 is encoded to predict 9/11.
That said robots selling make-up in a world where drones can already bring us burritos and walk our dogs isn't far-fetched.
For example, asking for a mascara, the voice assistant would respond with things like, "What color?" and "Do you want it to be waterproof?" Headspace is not about to start selling make-up, but it does see potential in applying Alpine.AI's machine learning technologies to its own domain.
Many stores sell make-up kits for this costume if you want a more professional look.
