Special timed tickets were sold, events and lectures planned.
Dice also has a waiting-list system for sold events, making refunds convenient.
He has already diversified, taking a day job selling event equipment for a multinational.
"We are selling event tickets, not the premier," he told ARD, the public television channel, Saturday night.
StubHub is best known as a destination for buying and selling event tickets.
He suggested that could include selling event tickets or merchandise, or better helping creators understand and communicate with fans.
It has to be the most convoluted, illogical and unfair way of selling event tickets that I've ever come across.
Seoul-based Ticket Monster is known locally as TMON, and it has been around since 2010, and sells event tickets but also other products and services.
"They're only open 250 days a year, and they sell their stuff through special selling events.
St-Pierre is the promotion's top pay per view asset, an irreplaceable commodity that has helped the brand conquer Canada, and no one else in the division has the weight to sell events at the same buyrate.
Sunday's sold out event marked his second BBC Prom with Wilson's orchestra following their previous collaboration in 2009.
