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"Everybody talks about the emerging markets being the big opportunity for the cellular industry in the next few years, but in the longer run there are going to be a lot more devices talking to each other," says Paul Jacobs, the boss of Qualcomm, which makes mobile-phone chips.This year around 10 billion microprocessors will be sold, embedded in anything from computers to coffee-makers.
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"Nobody sells embedded video because nobody knows where it is going," says Magnify.net CEO Steve Rosenbaum.
Harris says that he realizes the potential of the competition, but he is confident that 15 years of selling embedded databases and more than 5,000 software developers using their products have given the company enough breathing room.
Rightware, a Finnish startup that sells embedded user interface software and performance benchmarking tools to car makers and consumer electronics companies needing to build graphical user interfaces has announced it has closed a $5.2 million Series B round.
Many of them accomplish this by moving from selling products to selling products embedded in a service.
Elsewhere novelty seekers can choose brands like Layla, which offers holographic images, and Deborah Lippmann, which sells polishes embedded with iron particles.
Perhaps Apple is primed to finally start selling televisions, embedded with its long dormant AppleTV product that allows people to play shows and films from iTunes in their living rooms.
Psystar is claiming they use his software — and are selling computers embedded with it — which is in breach of his non-commercial license.
Combined, the SH and SuperH chips account come in about third place in terms of market share behind ARM- and MIPS-based chips, and accounted for about 125 million embedded chips sold last year.
Commercial companies also provide services for EPICS, in the form of consulting, by providing device drivers for their hardware or by selling instruments with an embedded IOC.
Most players are sold with 32 megabytes of embedded, often called "onboard," memory.
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