The bundle of operations within which the studio was sold changed over the years, making it virtually impossible to isolate its exact value.
Halliburton has objected to my use of the word "confiscate" in summarizing changes in pension benefits to employees whose divisions were sold, changes described in a Sept. 10 New York Times article.
"He was very lonely," Robert E. Quinn, a University of Michigan Business School management expert recruited by Shinseki to help sell change to the Army's senior leaders, says.
Ariely's trade is behavioral economics, which is the study, by experiments, of what people actually do when they buy, sell, change jobs, marry and make other real-life decisions.
Since taking over as chief executive in June 2000, Mr. Wagoner, 48, has helped G.M.'s fortunes ascend -- in part by quietly retrofitting the company's culture and selling change to its troops.
Serena Software for instance got its start selling change management software for COBOL applications running on mainframe since the 1980s, but these days it's marketing an agile and DevOps oriented IT management products such as Demand Manager and Agile Scheduler.
Using the sophisticated market research, tailored messaging, and multimedia techniques for which the ad industry is famous, additional high-profile marketing campaigns could sell change in at least three areas.
When it comes to the enterprise, barriers to acceptance and how you sell changes radically.
Osborne sold the change as a £30 cut to consumer bills, but customers in leaky homes will pay much more in the long run.
