Sentence examples for software on the set-top from inspiring English sources

Google puts software on the set-top boxes to help it target TV ads in a more granular fashion.

Microsoft in particular wants a chance to put its software on the set-top, collecting the same toll that it does on computers.

Google also has its own experiments with regular TV ads through a trial on the Dish Network, where it has software on Dish set-top boxes.

For Microsoft, winning the set-top box platform means winning huge software sales opportunities, says Arlen Communications President Gary Arlen.

The set-top box will become redundant.

I love how Google fails to mention anywhere in the announcement that these ads will only appear on the Dish satellite TV network, the only TV service that will allow Google to put its tracking software on its set-top boxes.

This is not just about putting software on set-top boxes, it is about creating the right software that can make TV ads more relevant.

The strategic rationale for Microsoft was that its investments would help ensure that its software was on set-top boxes used for interactive TV, which would allow video-on-demand, online shopping and a host of other services.

He aims to do that through a nonprofit software project, NetTopBox, whose name is a play on the term set-top box -- the appliance that currently brings cable television into the home.

Still, Microsoft and Sony think they can go it alone and establish the standard software platform that set-top boxes run on.

Boxee, a start-up that is trying to bring the boundless selection of Web video to the living-room television, said on Monday that it would put its software into a set-top box that will go on sale next year.