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NetApp is doing that today with a significant software announcement.
That's where Adobe's second software announcement today comes in.
It's too bad we probably won't see the new laptop today, but today's software announcement is an encouraging sign for MacBook Pro users.
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You can catch up on TiVo hardware and software announcements at www.tivo.com.
But last year, Apple didn't reveal any new hardware, instead showing off big software announcements.
The pricing move is one of a series of hardware and software announcements on Tuesday intended as a strategic push more broadly into the fast-growing market for Big Data technology and to tailor offerings for smaller businesses.
For the past few years, Apple has focused on software announcements as these are relevant news for its developer community.
Instead, we're hearing that Apple is pushing for journalists to come to WWDC because the software announcements will be huge (and they likely know that journalists hearing there will be no iPhone 5 announcement may choose to stay home instead this year).
Apple's iPhone 3.0 software announcements won't ship until summer, but the implications for developers have already fostered some counter-shots across Apple's bow from both Google and Microsoft.
There is no shortage of rumors of floating about, but definitely expect to see an announcement about movie rentals on iTunes, possibly a new iPhone (either with increased memory, 3G or both) and a number of other hardware and software announcements.
Sharman Networks, which is based in Australia, boasts that 120 million people have downloaded its KaZaA software; the announcement of the deal with Tiscali is part of the latest release of KaZaA's software, called the KaZaA Media Desktop.
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CEO of Professional Science Editing for Scientists @ prosciediting.com