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2. Know the hard trends from the soft trends.
Hard trends are ones that will happen, guaranteed -- you can't stop them -- while soft trends only might happen.
When you demonstrate an ability to make accurate predictions, to plan by separating the Hard Trends that will happen from the Soft Trends that might happen, it does more than signal that you're effective at guiding your people to success -- it instills your people with the mindset and habits that yield success.
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"We are looking at a very soft trend in capital spending in the coming months," said Millan Mulraine, a senior economist at TD Securities in New York.
"I think what you are seeing is a continuation of a very soft trend," said Michael Feroli, chief United States economist at JPMorgan Economics.
A Soft Trend is a trend that "might" happen.
That means you can change or influence a Soft Trend.
This is not a speculation, or an assumption that is subject to changing factors -- what I call a "Soft Trend".
A related soft trend is which companies will create and implement these apps (a much more uncertain proposition).
The extinction of the physical office is a Soft Trend -- it is not a future fact -- but the increasing importance of the virtual office is a Hard Trend, and it will continue to rapidly increase on a global level.
A hard demographic trend is the aging of the baby boomers, while a soft trend relating to this hard trend is whether companies will systematically collect and share the knowledge that those boomers possess before they punch the clock for the last time.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com