Swimming has never looked so soft to the sight, nor sounded so sweet to the ear.
With an album under their belt, there are no softer times in sight for the Tuff City Kids.
An hour-long stroll through an oak forest, past clusters of blackberries, St John's wort, olive trees and butterflies, ends with the rewarding sight of soft, white sands and gently breaking waves.
It's all dark wood and soft lighting, with plenty of booths tucked out of sight for the discreet exchange of plain brown envelopes.
Spread over three acres, it includes a pirate-themed log flume, a crocodile rollercoaster, Hook's House of Havoc soft play and a Sights of London taxi ride, featuring Big Ben, the Tower of London and Nelson's Column.
There are no soft pretzels or chestnuts in sight.
In the 1890's, the horse-drawn Moxie Bottle Wagon, promoting the Moxie soft drink, was a familiar sight at amusement parks and dance halls.
And the resort's trademark canary yellow hotel is quite a sight against the soft, snow-dusted backdrop.
Yet social care, the poor cousin, continues to experience cuts as "softer" services silently slip from sight.
The ruff forages in wet grassland and soft mud, probing or searching by sight for edible items.
The head of W.R. Berkley Corp. said he sees an end in sight to the current soft market that's affecting most of the industry.
