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Dictionary
soft sell
noun
A sales technique which is quietly persuasive and subtle; seeking to convince the buyer without being forceful.
Exact(48)
Sometimes the soft sell works.
She had mastered the soft sell, anyway.
Mr. Avildsen's manner here is soft sell.
The soft sell, rather than the hard?
It is a typical Miami soft sell.
That conversation began the Broncos' soft sell to Manning.
Similar(12)
Germain, a soft-sell kind of guy.
"It was a soft-sell approach, strictly professional.
He's a welcome oddity, a soft-sell star in a hard-sell world.
Their soft-sell marketing coos with reassurance: "Some people say that youth is wasted on the young.
And he urged the crowd on Monday in his own soft-sell approach, to spread the word.
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