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His soft reputation was due in part to his West Coast upbringing in Inglewood, Calif., his career at the clean-cut University of Kansas and his mundane physique.
"I'm sure it will come up again," Helfrich said of his team's "soft" reputation.
Drake's acceptance of his "soft" reputation gives him space to perform masculinity with less vitriol.
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By contrast, Ali Larijani, a former negotiator on the nuclear issue who was replaced by Mr Ahmadinejad, apparently for being too soft (despite his reputation as a leading conservative), scored a resounding 70%.
The corporate mindset does not easily or naturally embrace nonmarket risks, or soft risks, including reputation, trust and adaptive behavior that don't lend themselves to static measurement.
In these circumstances, sellers often rely partially on "soft" factors such as reputation to ensure a deal closing.
The relevant information for credit risk analysis is more than finance information (or "hard information"), but includes "soft information", for example, reputation and social network information (Iyer et al. 2009).
Therefore, with the soft update approach, the reputation value of SU i at the L th sensing slot can be obtained as r i L = r i L − 1 + − 1 u 0 L − 1 + v i L − 1 ⋅ c L − 1 ⋅ c i L − 1 + α α + 1, α ≥ 0, L = 2, 3, … (23).
Producer Jerry Bruckheimer felt Depp would give the film an edge that could draw teenage and adult audiences despite Disney's reputation for soft children's fare.
Realistically QPR have a reputation as the softest of soft touches, which will be difficult to suppress.
As Baker moved from one area of research to another, writing on everything from infant suffocation caused by hot dogs to the importance of playgrounds with softer surfaces, her national reputation grew.
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