Exact(9)
CBS installed a soft medical drama, "A Gifted Man" and it has produced soft ratings.
Ebersol said he was more concerned about a weakening economy than soft ratings.
Last year's broadcast, produced by Mr. Mischer and Bruce Cohen, had soft ratings and was widely criticized for a lackluster performance by one of its hosts, James Franco.
Last year's ceremony, below, produced by Mr. Mischer and Bruce Cohen, had soft ratings and was widely criticized for a lackluster performance by one of its hosts, James Franco, onstage below with Anne Hathaway.
But even these soft ratings may go down as an achievement, given the forces and flubs that threatened to sink the show after a season so trying that even Scott Rudin — a producer who had both "The Social Network and True Gritit" among the best picture nominees — decided to stay home in New York rather than attend.
This result was based on the increased agreement of 9/13 for the 'very soft' ratings with minimum hardness objective values compared to 7/13 for the same category with the average or maximum objective values.
Similar(51)
Some fear more new entrants that might offer softer ratings to win market share.
Like "Sex and the City," the horror film was rated R — usually a limiting factor at the spring-summer box office, which has traded in recent years on sequels and fantasy films with softer ratings.
The softer "Idol" ratings, and thus lower ad sales, contributed to Fox executives warning Wall Street on Thursday that its full-year earnings would not be as robust as initially thought.
On the retail market, Western knives tend to be the softest, with Rockwell ratings in the middle to upper fifties.
In addition, each included study was rated on three quality criteria: evidence of inter-rater reliability on the ratings of soft signs; rater blind to the status of the participant (although adequate blinding is difficult to attain and this bias cannot be fully eliminated); and degree of age matching between comparison groups (see table 2).
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