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There must be "growth" in renewable, soft industries and "de-growth" in polluting, energy-hungry industries.
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Conversely, "soft tech" industries like ecommerce, web, and video games have patent rates below 20%.
Both the soft drink industry and the candy industry have experienced flat to little growth over the last several years, and more manufacturers are trying to increase their sales in convenience stores, so cross-marketing may have special appeal.
So far the soft drink industry has had better luck fending off attacks than the tanning parlor industry has.
Soft drink industry consultant.
And the soft drinks industry's defence?
NATURAL and functional are the latest buzzwords in the food and soft-drinks industries.
The soft drink industry immediately denounced the report, which it said contradicted earlier research.
Both Coca-Cola and Cadbury Schweppes are exploring midcalorie soft drinks, industry analysts said.
The syrup is preferred by Mexico's important soft drink industry.
"Remember, the American soft drink industry evolved with local bottlers who were part of the tapestry of each community.
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