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Consumers who tasted avocados that were in the "Firm" category were significantly less liked to be purchased than fruit that were in the "Medium" and "Soft" firmness categories (Gamble et al. 2010).
Feel it -- that "soft firmness" of a lemon.
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"Let's just move on," she said with gentle firmness.
Subjective firmness scores (FIRM; 1 to 3, 1 = soft and exudative and 3 = firm) were evaluated using NPPC standards [ 28].
A major ripening change in Actinidia spp. is textural, from a firm texture (>50 Newton (N) firmness) to a soft melting texture (<10 N firmness).
Ripening in both tomato and strawberry is associated with a rapid loss of firmness producing a soft fruit.
The new Aerobed model has seven preset firmness levels, ranging from very soft to extra firm: set it to the one that suits you and it automatically inflates to it.
I wasn't expecting the firmness to be that soft.
It's easy to adjust to the ideal firmness with a handheld remote, and the soft microsuede cover is waterproof and machine washable.
Serbia's arrest of Mr Karadzic shows that soft power must be wielded with focus and firmness to be effective.
Dark circles under my eyes, crow's feet and soft in places that will never regain their firmness.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com