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These so-called "soft" attributes constitute a distinctive way of seeing the world.
As for a company's soft attributes, the factor cited most often by respondents was whether they liked the people with whom they worked.
But typically, when someone expresses satisfaction with a doctor's care and would recommend him or her to someone else, it usually includes those "soft" attributes like attentiveness, curiosity, compassion, diligence, connection and communication.
These factor performances include hard and soft attributes, such as: innovative spirit, entrepreneurialism, economic image and trademarks, creativity, cosmopolitism and open-mindedness.
He says the country's "soft" attributes, such as a democratic government and a free press that is rooting out corruption, outweigh China's more impressive investments in "hard" infrastructure such as ports, plants and transportation systems.
Hard and soft attributes Giffinger et al. (2008: 4) suggest offer a measure of 'smartness' because they: imply the implicit or explicit ambition/intention [for the city] to improve its performance'.
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These softer attributes are not easily measured, nor are the skills needed to bring them off easily transferred.
I would say, part of what we look at are hard quantitative factors, but probably more important than the numbers are the soft qualitative attributes.
A third comes from their lack of hard power – since they have no military or economic leverage, they have to exploit to the maximum their soft power attributes, in the form of dialogue and persuasion".
Secondly, decision-making must then be based on the employability of the person, in terms of soft skill attributes.
Withey is polite and soft-spoken, attributes that seem at odds with the fierce nature needed to play the low post.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com