Sentence examples for soft assets from inspiring English sources

It's very, very difficult to get an expanded notion of accounting, where you take into account externalities, soft assets.

One of the most important questions facing accountants is the problem of assigning value to so-called "soft" assets such as brand image, corporate reputation, goodwill, and human capital.

But tracking these alongside soft assets can help drive decisions that better align with families.

She had sought half of not only "hard" assets, like cars and home, but "soft" assets like Gary Wendt's pension benefits and even unvested stock options.

Real genius, what Rudan calls our "G-Spot" lies between our hearts and our minds and requires us fully leverage both our hard strategic assets and soft assets such as our creative ability, passion and values.

[Instead of] trying to pick a career ladder, you pick an industry, a good trend, a good central place to network, which gives you breakout opportunities, adaptability, some soft assets like skills and connections and networks, in order to have the next phase of opportunity, e.g., the next tour of duty.

By contrast, international accounting standards are built on foundations that China does not possess, such as experience of truthful record-keeping and deep, clean, markets so that "fair" valuations can be placed on financial instruments, property and softer assets like brands and intellectual property.

The report found that "despite the looming public negotiations the UK's objective soft power assets both state and privately owned remain strong".

The National Security Strategy has stirring things to say about the military and intelligence services, but also vows an intense focus on trade promotion, and such soft power assets as the English language, London as a world city and financial hub, universities and the like.And the pragmatism?

In theory, taxes on "soft" overseas assets like patents and trademarks, which yield massive earnings without much expenditure, would be higher under the Republican plan.

The house, set in 12 acres of garden in Regent's Park, has served as an elegant soft-power asset for America in Britain since 1955.