For example, APHA recently released a youtube video to promote the value of public health to society: framed in terms of "return on investment", the narrative equated "saving lives" with "saving money" [ 26].
During the time when amendments to the legislation were being proposed, civil society framed the rules embedded within the legislation as counter-productive, restrictive and an invitation to abusive litigation by patent-holders.
She reflects on the way in which society frames motherhood as the ideal, and wonders: if a woman is desperate to have children but never manages to, through misfortune or circumstance, where does that desire go?
Coming to New York as a young woman, she had worked as a reporter at Life Magazine and never lost her enthusiasm about words on the page and the role of language in helping a democratic society frame its ideas about itself and the world.
These values are as much informed by which classes of people society frames as protected and good, as by our self-defined community's values.
Michôd, who also wrote Animal Kingdom's screenplay, pries open a closed criminal society by framing the narrative as a coming of age story and the negative influences around Joshua, forces he both embraces and rebels against.
It's understandable why, in recent decades, movie romance has marched along with society in framing love as mutual respect for mind, character, achievement: it's a crucial way of liberating women from their traditional roles as decorative sex objects and opening the way to equality, especially in the workplace.
However, the argument she makes about female submission in a patriarchal society is framed in terms of "liberation", not "equality".
"After many years documenting daily life in this country, I can say that soccer games are the most impressive microcosm of Brazilian society, historically framed between endless happiness and extreme violence," Liste said.
The alcohol problem facing British society was framed predominantly in terms of binge drinking, not the mortality and morbidity caused by long-term heavy drinking [ 6],[ 18].
