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As an example of a business and societal win-win, Novo Nordisk in China has pursued a strategy focusing not only on treatment but also supporting physician training and patient education, strengthening the healthcare system, creating public awareness, and establishing local production and R&D.
But societal conditioning won out and I simply said I took some very "powerful" photos.
The fact that Mulan could go on to win societal approval (and more importantly to me, approval from her family) gave me a potent form of hope.
Earlier this month, Hester admitted that he could not win "the societal argument" about the size of his pay.
I'm happy for that to be at the restrained end [of the pay scale], albeit in a societal debate I can't win," Hester said.
His suggestion for 5G purveyors to win friends and wider societal backing is to tie rollouts tightly to local needs.
Sim added: "It's far more than simply saying it's because kids are sitting in front of screens or because parents are allowing them to, it's a societal issue that we are beginning to win on tobacco particularly, and hopefully on alcohol, but we are no way winning the shift on societal norms when it comes to physical activity and our eating habits".
Faced with difficult decisions in health care, arguments of groups with particular interests – based on religious, philosophical, moral, individual, or political beliefs – often win over scientific evidence or societal priority setting conventions, and any decision has the potential to be dramatically questioned by individuals and interest groups despite any strong health economics evidence.
Speaking in the cavernous white office once occupied by his predecessor Fred Goodwin, who was stripped of his knighthood last week, Hester admitted that he could not win what he described as "the societal argument" about the size of his pay.
Regarding the context, the government policy making structures involved in policy making and the extent to which they are involving, the characteristics of political actors whether they stand to win or lose given the policy choices made and societal values, will impact on how evidence is viewed and taken up in policy development [ 17].
In Britain, the promise of societal good has consistently won out over the ethical discomfort when it comes to embryo research.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com