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Teachman and Woody (2003) partly tackled this problem by using snakes as the contrast category because snakes and spiders share a comparably negative societal connotation.
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Some persons who practice cross-dressing keep their behaviour a secret because of negative societal connotations.
That word, countercultural, carries with it the connotation of liberal idealism and societal marginalia.
PT-ED The negative social and cultural connotations of work absence and the societal pressure for people to return to work seemed to affect GPs' willingness to engage these issues with patients.
In that spirit, the group show Jokes of Nature examines the connotations and manifestations of the grotesque as a contemporary aesthetic and societal expression of irony, fantasy, fear, and fascination.
"The connotation, mainly, is crime".
"Basement has an ugly connotation".
The proper connotation is Joe Sixpack.
It has a valedictory connotation.
That's a societal thing".
"They are societal choices".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com