This party has honest owners and a good chemistry: environmentally friendly, socially responsible, appealing to consumers' brains and consciences, it is the sort of thing you might find in an organic store.
Voters may find his description of himself as "fiscally responsible and socially tolerant" appealing.
Rather than seeking to broaden the G.O.P.'s reach, some of its candidates have fallen back on Richard Nixon's "Southern strategy" of appealing to older, socially conservative white voters, many of whom come from families that traditionally voted Democratic.
Tomi Obaro, a senior international-studies major, told me that she finds the event "just really white and socially awkward," adding, "There's nothing wrong with being white and socially awkward, but, as someone who is not white or socially awkward, it's not exactly appealing to me".
Their key nemesis has been Prime Minister Tayyip Erdogan, who came to power in 2002 determined to fight the secular old guard by appealing to a religious and socially conservative base.
This newspaper has come to represent a particular way of thinking in modern Britain: unashamedly inhabiting the left, appealing to the empathetic and socially conscious, always to inquiring minds.
Should this prove to be the case, an increased focus on appealing to the needs of socially identified collectives of CHWs may represent a relatively simple, cost-effective and complementary strategy to the traditional approach of tailored incentive packages.
Not long ago BP was something of an oddity on Wall Street: an oil giant whose apparent commitment to lessening the impact of its operations on the environment made it appealing to the growing number of "socially responsible" investors.
As we draw to the end of an academically and socially packed year, the idea of doing the same again is appealing.
He'd begun his study of Lovecraft as a "socially awkward teen-age boy," finding the "secret world of overwhelming awfulness" appealing — "like you go to Narnia and it just kills you instantly.
