A campaign now under way is intended to fuse social media with product sampling in an example of, yes, social sampling.
(Social driving may be another example of how social media are remaking marketing; there are also, for instance, social shopping and social sampling).
Executives of the agency approached Ms. Steeves-Kiss on a speculative basis, proposing the social sampling idea for MegaRed, and, she says, she liked it enough to start working with them.
The concept of "framing a health and wellness product around the romance of Valentine's Day" was unusual, Mr. Lipton says, as was the social sampling aspects of the campaign.
Since launching its beta platform in August of 2010, Crowdtappers have completed 4.6 million brand actions, which include polling, online panels, social sampling, etc., and the startup's communities are now averaging nearly 400,000 actions per week.
Social sampling techniques can overcome these obstacles by exploiting the social networks that permeate hidden populations.
A two-stage stratified sampling strategy for the social surveys sample is common practice for the social surveys at CBS.
This may limit the generalizability of our social phobia sample findings to other samples of individuals with social phobia.
The social phobia sample scored significantly higher on all the measures than the undergraduate sample.
It should be noted that the social phobia sample of the current study had similar SPS and DASS depression scores compared with samples of individuals with social phobia included in previous studies (e.g., SPS, M = 35.3, SD = 16.4; DASS depression, M = 18.7, SD = 11.0; Abbott & Rapee, 2004; see also Clark et al., 2003; McEvoy, 2007; Rapee & Lim, 1992).
