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"More and more investors are interested in these social returns," Cairnes says.
All of which require significant upfront investment to see both economic of social returns.
As well as bumper profits for investors, fintech innovations hold out hope for major social returns too.
The fund's charitable grant, in other words, produced ongoing "social returns" that greatly magnified the amount of the initial investment.
"Generally, they are happy if they can get their money back, while helping a business with meager social returns," he wrote in an e-mail.
Likewise, in developing countries where girls are less likely to go to school than boys, investing in education would deliver huge economic and social returns.
This type of spending often produces high social returns, but the private sector is unlikely to step up if the government pulls back.
And for better or worse, those voters have lost faith in the social returns of these jobs and our ability to afford them.
The social returns from investment in primary education, for example, are higher than for secondary or tertiary education, with the benefit that they tackle poverty directly.
Private investors will systematically underinvest in areas in which such social returns exceed private returns because the individual companies themselves will not enjoy all the benefits.
Despite the rise of social business however, many still question whether an organisation can successfully deliver both financial and social returns.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com