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In such cases, social projection and stereotyping can run rampant, and inefficient agreements are likely.
In order to test for the role of social projection, Lee and Andrade added a few twists.
The article explains that the scared investor's early decision to sell stocks happens through "social projection"—people's tendency to heavily rely on their own current feelings and inclinations when they estimate others' state of mind and preferences.
As a result of social projection, an investor who is scared assumes that other investors are also scared and that their fear will consequently drive the stock price down, prompting the one investor to sell early before the price sinks.
Lee and Andrade are the co-authors of "Fear, Social Projection, and Financial Decision Making," forthcoming in a special issue on consumers' financial decision making in the Journal of Marketing Research, November 2011.
They reasoned that if social projection is a key mechanism during the decision-making process, the impact of fear should be reduced when people are less likely to try to project what others will do.
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Interestingly, social projections were given the lowest percentage by those who denied doping use where hair results indicated otherwise and reached the highest estimation by those who admit using PEDs.
Assuming that direct experience increases attitude salience and the level of attitude - behaviour consistency [40], athletes' explicit and implicit attitudes and social projections were contrasted in the four user groups.
Social projections for NS, doping and social drug use showed a positive, statistically significant but relatively weak relationship between fellow athletes using prohibited performance enhancing drugs and NS (r = .385, p<.001) and social drugs by the general population (r = .231, p = .036).036
For a mid-level manager with a good idea, the trick is to pitch a social project with sales projections to back it up, Kramer said.
We integrated the social-projection and stress-mindset literatures to investigate, for the first time, the effect of holding a stress-is-enhancing, versus a stress-is-debilitating, mindset on social judgments of a target's strain, on the perceiver's consequent perceptions of the target's promotability, and on his or her intention to voluntarily help the target.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com