Some of the Internet's most notable personalities are bringing attention to the need for immigration reform in a 36-hour social media marathon, The March for Innovation.
That competitive crowd makes user acquisition something of an arms race for messaging apps — albeit, an ongoing one, that's augmented by a parallel social feature-creep marathon, required to keep pace with each other and with evolving comms fashions in order to keep those precious users engaged.
Seemingly prompted by the current state of America's political and social climate, the marathon stream project is being spearheaded by synth-wizards Suzanne Kraft and Dutch duo Juju & Jordash.
Marathon, babies, marathon.
Realize social networking is a marathon and not a race as it will take time to build relationships and grow your following.
It was the start of a constant marathon of social media networking through email, Twitter, Facebook, and other resources we had never heard of before.
"The way it's being plugged through Twitter and Facebook is the social media equivalent of a marathon runner telling a story by wearing a picture of a relative on their t-shirt," he said.
And then you notice that while there are a few choice nuggets of cleverness and utility, your Twitter stream is often bogged down by self-promotion (#humblebrag lol!) — or worse — someone's tweet-by-tweet platitude marathon recounting a social media expert's conference keynote.
They did so knowing that fulfilling their long-standing political, economic and social aspirations will be a marathon, not a sprint.
An age when your social life equated to nightly marathons of whichever Call of Duty was being slated at the time, and a periodic match of FIFA to determine that, yes, Chelsea were still better than your mate's beloved Leyton Orient.
