He wasn't going, "Hmm, I think I'll wreck my life and become an anti-social drunk!
With World Cup joy pulsing through Brazil, surely this would be the place for the anti-social drunk poets of Rio to hide out in.
Of course they cost more in public health (cirrhosis, lung cancer), workplace productivity (hangovers, smoke breaks), and social costs (drunk drivers, litter).
The social influence on drunk driving has been previously observed in several countries.
Research has shown that raising social awareness around drunk driving — as groups like Mothers Against Drunk Driving have done — is not enough.
As well as noting the correct ways to address knights and baronets, and matters of pronunciation and vocabulary, it featured useful social observations: "When drunk, gentlemen often become amorous or maudlin or vomit in public, but they never become truculent".
For example, "The Woman Who Does Not Enjoy Large Pointless Drunk Social Gatherings," who penned last Friday's ad, may have gone wrong, Ms. Phillips said, by stating that she wanted to be the next Chuck Klosterman (author of "Sex, Drugs and Cocoa Puff: A Low Culture Manifesto").
Ride.Link, a system designed for the city by the Mobile Experience Lab, combines wearable technology, mobile phones, and a Web infrastructure to establish a peer-to-peer trust network in which Brescian youth address the social issue of drunk driving themselves, but aided by government institutions.
I got a text message today from a PR person – one I actually like – who asked me if I wanted the exclusive on two new bitcoin ATMs in Austin as well as a "roving" ATM that will, presumably, be spitting out cryptocurrency for drunk social media marketing managers at SXSW. "Do you want the story?" he asked.
While there's social stigma against drunk driving thanks to decades of advertising, texting and driving is more widely tolerated.
