More subtly, we like indulging in "downward social comparison", cheering ourselves with the thought that we're doing better than others.
Royal Mail has printed a stamp with her on it and will paint a post box gold in Flint, where hundreds of friends and family gathered in the town social club to cheer her victory.
So do social conservatives, who cheer her forceful advocacy of gay marriage bans, abortion restrictions and home-school rights.
Watson's holiday alter ego, Bubba Claus, has returned for holiday cheer, social media giveaways and, yes, to drop his first rap joint, "The Single".
When Leslie sets up a social event to cheer him up, Tom suggests a strip club, but Leslie follows Jerry's (Jim O'Heir) suggestion they go to the dinosaur-themed restaurant, Jurassic Fork.
Hardliners, notably his noisy social-media camp, cheer such defiance.
Another moment that sums up the festival: Bill Bailey asked an 11-year-old in the front row what he wanted to be when he grew up; the reply: "A social worker" (cue cheers).
Occasionally, I throw in the odd social work triumph to cheer the viewers on.
Some people dared to post pictures on social media depicting Christmas cheer using the hashtag #MyTreedom, part of a global campaign to highlight oppression against Christians.
There's a website where you set up a profile, with incentives in the form of badges, and a supportive social media community to cheer you on as you strive to meet your daily word targets.
