These days, it's the perfect backdrop for sober day clothes or racy little evening looks.
The books and bad news make their way into the mainstream, including normally sober Sunday morning talk shows.
Back in London, the 205,000 people who have tickets for Hyde Park tomorrow were yesterday told it would be a momentous, but sober day.
The brown-yellow tones are from high-tar gaspers; a pall hangs up near the ceiling even this early in the new sober day.
In addition to juice crawls, there are now sober day raves, alcohol-free bars, boozeless dinner and dance parties, and a sober social network that organizes group outings and launched a dating app so popular it has temporarily shut down.
Restrictions only apply to public entertainments - with exception of theatres and cinemas - and little attention has been paid to the need for a sober Sunday by magistrates dealing with applications for license extensions.
Lawyers, doctors, businessmen, they all took a turn in the circle telling how they had put the bottle down for good and piled one sober day after another, their lives changed for the better -- no, the best.
My first sober day was Christmas 1983.
July 6, 2007 was my first sober day, and I've kept that streak running for ten crazy, rich, colorful years.
If you did all those things on a normal, sober day, people would start questioning your internal health.
