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No doubt the sober image Mr Mallya has adopted is designed to impress them.
In some ways, that sober image was what made Mr. Stoiber attractive to Germany's conservatives.
His sober image adorned advertising bill boards as well as legal tender.
For established fund firms that want to project a more sober image, inventive marketing has proved a major challenge.
In later years he became a pitchman for Geico car insurance in television commercials, again spoofing his sober image with the line "I was one lucky woman".
Riding a wave of unprecedented growth, the industry is trying to promote a more sober image directly at odds with Mr. Bergeman's traveling hot tubs.
Similar(47)
Commentators struggled to reconcile the modest body count with sobering images of cars, homes, and buildings loosed from the earth and carried out to sea.
New Zealand photographer Niamh Peren confronts us with the harsh reality of our global waste crisis through sobering images of plastic eroding the Cambodian coastal town of Sihanouk.
But her image as an enigmatic, sober figure in a fun house of buffoons has been crucial to her work, and to her success.
The madcap gaiety of Jim Sharman's production seemed at odds with the Court's sober, puritanical image.
But this rosy image of "success" ignores the larger, sobering picture of which migrant death and suffering is still very much a part.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com