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Already, sales of cars and light trucks are down 8% for the first three months of the year, so misreading consumers' comments could mean even more lost sales, say auto industry analysts.
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These terrorists so misread America.
"I could not believe I had so misread what would happen," he said.
It's baffling that Tom Enders, EADS's German chief executive, could have so misread the political mood in Berlin, which is where the grand €35bn (£28bn) merger seems to have been quashed.
Why did they so misread the unemployment situation?
Goethe must have felt much as one might imagine J. D. Salinger felt about Mark David Chapman's copy of "The Catcher in the Rye" — guilty, but also horrified at being so misread.
"Always set on high alert, thinking that you will get hurt," he sings over the squelch of a vintage synthesizer in "The Heart Is a Mirror," "When so much of love is so neutral and so misread".
But that is a lot of certainty for practitioners of a craft that so often misreads the future.
It was first published in 1989, and it contains a passage that I so anachronistically misread I burst out laughing.
With that level of understanding, it's far less likely that companies will so profoundly misread or ignore their customers' feelings.
The danger signals that Martin emits are so badly misread by the hospital staff that his unearned respect lends the movie an undertone of gallows humor.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com