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Football, for so long considered 'wogball', was now being used to articulate the Whitlam government's new nationalism.
"Clarke, for so long considered a cricketing bauble, last night was recognised for the diamond that he has always been," wrote Patrick Smith in The Australian.
The expected sale of the company to Rupert Murdoch's News Corporation – already a 39% shareholder in BSkyB and for so long considered a certainty despite the opposition of rival media groups – collapsed in the wake of the phone-hacking scandal.
As the financial condition of the country worsens, the wedding industry, so long considered recession-proof, is seeing fairy-tale weddings stripped of their sprites, their sparkle and everything else that suggests splurge.
But current and former Viacom executives said that after so many years building a rock-solid brand identity for VH1, its leadership erred recently in trying to make the network -- so long considered a haven for baby boomers -- more narrowly focused on the hipper, younger members of Generation X (those in their late 20's to mid-30's).
Two weeks ago, the NAACP Legal Defense and Educational Fund, along with other organizations, filed a federal civil rights complaint challenging the single-score admissions process as perilously narrow and arguing that it negatively affected black and Hispanic children, who are grossly underrepresented in these schools, so long considered forceful agents of mobility.
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LaPorte, who more than once repeats the old saw about Spielberg's immaturity ("Everyone knew Spielberg had a short attention span"), winds up with a summary that is superficial toastmaster stuff: "DreamWorks was a failure of expectation, one that resulted from all of the relentless hype.... Spielberg had so long been considered infallible that he seemed to believe it himself.
As the boundaries expand, viewers become increasingly inured to material that they not so long ago considered taboo.
"The cheating had been going on so long, we considered it part of our jobs," Jackie Parks, a former third grade teacher at Venetian Hills elementary school and witness for the prosecution, told the New York Times in 2013.
Welcome to the new trans-Atlantic relationship, one that is bereft of an overarching mission yet so intimate that issues long considered domestic or secondary become major irritants.
Punting has been a part of football since the game's earliest days, but it was long considered so unimportant that teams simply trained safeties or running backs to do the task.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com