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"If you let yourself think that we're done or it's not going our way, it can grab you and snowball quickly," he said.
With crowdfunding, those guests are all the equivalent of Yelpers — and their negative comments can snowball quickly.
This can snowball quickly into greater feelings of worthlessness since "Now I'm such a mess, no one could ever love me".
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After you throw the snowball(s), quickly say something like, "Awesome!" or "Yay!" or "Great!" You can quickly access these phrases in your list of 'Things to Say.' Repeat the process until someone tells you to stop.
— Steve Elling (@EllingYelling) 15 Jun 12 More Furyk: You can't always be on and playing well, things can snowball very quickly here.
Small errors can quickly snowball to produce wildly different outcomes.
When you find just one, it can quickly snowball by seeing who's following them, who posts useful comments, who curates lists and so on.
Both are possible, and vocabulary lists could quickly snowball if an outsider were to confuse the two — a criticism often leveled at Boas and his disciples.
The lesson holds in business, too: small wins can quickly snowball into bigger ones, as skeptics are won over, wallets open up, and people start talking about their success.
However, discontent can quickly snowball in the Twittersphere, so brands should still try to be as comprehensive as possible in dealing with public customer service complaints.
A potential side effect, of course, is that when a quality issue arises, it can quickly snowball into a worldwide crisis, as Toyota knows all too well at the moment.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com