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GSD&M already creates campaigns for the Tostitos snack brand of Frito-Lay.
At IFC, the Cheetos snack brand was featured on the most recent season of "Portlandia" and the Jameson whiskey brand was featured on "Todd Margaret".
Apollo and Metropoulos appear to have beaten out a sizable number of competitors for the iconic snack brand, including Grupo Bimbo of Mexico, the maker of Arnolds bread.
"Pringles is an iconic, billion-dollar snack brand with significant global manufacturing and supply chain infrastructure," said Michael J. Mendes, chief executive of Diamond Foods, in a statement.
The two companies had reached a deal over the snack brand in April, with Diamond agreeing to pay about $2.4 billion, largely in stock.
With Pringles, Kellogg, which makes Keebler cookies and Cheez-It crackers, will gain a leading global snack brand with $1.5 billion in annual sales.
Similar(34)
So it's actually the big snack brands that are stuck.
One company will focus on its international snack brands, like Cadbury.
Analysts said that Flowers would make a natural buyer for some of Hostess's snack brands.
The other company, Mondelez International, will focus on global snack brands and will trade as "MDLZ".
To date, Hostess has not named a lead bidder for its crown jewels: snack brands like Twinkies.
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