Although not immediately evident, the film is actually an anti-smoking promotion commissioned by the French organization, The National Institute for Prevention and Health Education INPESS).
Although there are concerns about their wider public health impact relating to the renormalization of smoking and promotion of smoking in young people, crucially two randomized controlled trials have suggested that e-cigarettes may aid smoking cessation [ 10, 11].
Our study confirms the need for preventive action in the families of very young children on the driving out of smoking and promotion of breastfeeding as well as on the safe sleep, psychomotor development, and BMI of infants, in particular for the poorest families, in which the adult members are less well informed about their own and their children's health.
Opportunities for smoke-free promotion and smoking cessation are currently likely to be missed.
The prevention of exposure to environmental tobacco smoke and the promotion of smoking cessation are central components of the international WHO Framework Convention on Tobacco Control [ 1].
Some of the interventions most frequently studied during gestation have been the cessation of smoking and the promotion of maternal breastfeeding.
Although social marketing has been used in some health related areas such as smoking prevention, condom promotion and road traffic safety, evidence is scarce regarding its application to institution-based obstetric care.
As such, other variables such as tobacco industry promotions, smoking and anti-smoking media messages, and receptivity and/or exposure to smoking/tobacco use cessation programs that might potentially influence adult males and females in Madagascar were not included.
The impact of the researcher had an independent effect which was not affected by patients' age or sex or the availability to general practitioners of a new smoking-related health promotion payment which was being evaluated[ 13].
As our data have indicated, strategies relating to smoke-free policies, smoking cessation support and health promotion were themes most frequently mentioned as opportunities.
