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Each used props and set pieces to get viewers in the mood, then deployed the smells to trigger a level of immersion you don't see or smell in your average Google Cardboard or Oculus Rift experience.
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The researchers then used the smell to trigger fear memories during sleep as a way to enable patients to adjust without the stress of conscious terror.
The findings, published in the Journal of Social Psychology, suggest that certain smells can trigger a more positive mood, which leads to a greater degree of altruism in strangers.
For a long time, flashing lights or any strong, unidentifiable smells would trigger an episode.
Scents are powerful -- a simple smell can immediately trigger a powerful memory, place, or person.
The product's cue — the bad smells that were supposed to trigger daily use — was hidden from the people who needed it the most.
The smell of Dettol can trigger a traumatic memory.
Cephalic, pre-ingestive neural signals at the thought, sight or smell of food can trigger a number of physiological and secretory responses, while sham feeding clearly induces gall bladder emptying.
Press A again to trigger the switch.
They are just reminders of what I don't have anymore". The sounds, visual cues and even the familiar smells of the holidays all seem to trigger memories Gerald prefers to keep safely tucked away.
It is known as the "Proustian phenomenon", and, in 2011, a team from Utrecht University in the Netherlands set out to discover whether smell really is the best way to trigger memory.
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