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In a dozen discrete chapters, he writes about the physiology of the nose, the connection between taste and smell, trends in scent marketing, so-called scent prodigies (not that Gilbert thinks they really exist), and other smell-related topics.
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I think I smell a trend.
Do I smell a trend developing?
We smell a trend.
If someone offers to realise your dream, why turn up your nose at the source?Still, the sudden fashion for beneficence has the smell of a trend about it.
"There is a trend toward making products smell less like your mother's house".
I still not do not understand this Hot Yung Trend for turning aeroplanes around midair because they smell bad (see previous).
It's not the imperfect taxonomy of political violence that's so vexing about this trend, after all, "a rose by another name would smell as sweet".
The trend in "bad smells" shows a long-term decrease.
The smell!
Smell that?
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com