For instance, while the average appliance smartphone shoppers spends $250 per shopping trip, frequent smartphone shoppers spend $350.
Will the lack of applications like Instagram and Angry Birds in Space be enough to turn off smartphone shoppers?
Four years ago hardly anyone bought things on their mobile devices but today nearly one-quarter of Gilt Groupe's revenue comes from smartphone shoppers; on some weekends the proportion reaches 40%.
In recent months, many hardware makers have struggled to differentiate their devices from one another, since they are all sharing a common DNA — their Android foundation — making it challenging to appeal to smartphone shoppers.
Peter Chou, the chief executive of HTC, said in an interview on Wednesday that he hoped the partnership with Beats Electronics, which has released headphones bearing the names of several big-name musicians, including Lady Gaga and the rapper Dr. Dre, would give the company greater visibility among young and hip smartphone shoppers.
And while the company's efforts appear to be paying off — there are now more than 70,000 applications for Windows Phone devices, more than 1o times the amount available a year ago — it is not yet clear whether the selection will be enough to convince smartphone shoppers to come on board.
Smartphone shoppers spent a median of $300 on purchases made on their smartphones in the past year.
Of those who do user their smartphone for shopping purchases, 74% of smartphone shoppers wind up making a purchase.
IBM also noted that on Black Friday, smartphone shoppers spent $117.87 on average per order, up 5% on last year.
In terms of advertising, TV ads lead to the highest recall among smartphone shoppers, followed by online ads, email advertisements and search engine listings.
