Flic Smart Button (£29.99) The powers of this programmable button are limited only by the imagination.
Somewhat less compelling are the LED flashlight and a smart button, which launches apps.
According to The Trademark Ninja, Apple also plans to use the name "Smart Button" in the upcoming MacBook Pro.
And with Misfit Link, users can essentially turn it into a "smart button" for different connected activities.
Buttons abound, though, so a smart button is at its core enabling internet connectivity for everything that you bought before 2010.
South Korean startup Naran launched a crowdfunding campaign on Indiegogo today for a smart button meant to control analog devices ranging from speakers to your crock pot.
On March 31, Amazon rolled out the Dash button, which makes it possible for consumers to order products such as detergent on demand literally by pressing a smart button that you place in your home.
It's got the same standard array of features, including basic fitness tracking, smartphone notifications and a "smart button" that can do things like trigger a picture or music playback on a connected phone.
And today that expansion continues as Misfit unveils "Misfit Link," a new software application that lets you use a Misfit activity tracker as a smart button that can do things like control your music, your phone's camera, and soon, Logitech Harmony smart home devices, and more.
Style-wise, the Misfit Ray is a bit of a departure from the company's other fitness trackers, the Shine, Shine 2, Flash, and the smart button Link, which feature a more traditional, circular design that recalls a watchface rather than something that's more competitive with the slimmer Fitbit.
