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"Smarter consumption is not enough, we actually have to consume less and that's not as terrifying as many people think.
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"In the downturn, smart consumption has been as important as ever," said Scott Griffith, chief executive of ZipCar, whose 6,500 cars are in 29 states but are concentrated in New York, Boston and other cities where there are plenty of young drivers who don't own cars but need them on an ad hoc basis.
This transformation can be looked at from three angles: smart consumption, smart supply chain and smart logistics.
Smart consumption is blurring the boundaries of online and offline for retailers and customers alike.
But if retailers can't get products into customers' hands quickly and cost-effectively, then all the efficiency of smart consumption and supply chain is of no use.
The smart home service is a key part of the smart grid consumption.
The "internet of things" and broadband availability will enable automated and smart energy consumption.
Driblet its an innovative smart water consumption management solution that tracks water related variables to empower and encourage people, businesses, organizations and governments to save water and money.
Some in the media try to promote smart poll consumption.
Ed Miliband, the climate-change secretary, promised big cuts in energy use and carbon emissions.Rather than simply recording energy consumption, smart meters send a continuous flow of consumption and billing data back to utility firms.
The challengers are also taking a lead in applying new technology to measuring consumption; "smart meters" allow people to reduce their bills.All this is good news, finally, for the beleaguered consumers.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com