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Companies would be smart to create their own games to draw in users, Staab says, because "it doesn't have to be about pushing product all the time.
Avatars and gear are sold direct through Mobage, but Namba was smart to create currency called Moba-gold that, like frequent-flier miles, greases transactions of digital merchandise on other mobile sites.
"Hyatt Place is smart to create some daylight between itself and other brands in its tier," says Chekitan Dev, a professor of marketing and branding at Cornell University's School of Hotel Administration who received the 2002 John Wiley & Sons Award for lifetime contribution to hospitality and tourism research.
It's smart to create individualized perks, incentives and pledges inviting backers into your production process.
"It seemed smart to create two apartments, one to live in and one I could rent out or use for work". The second unit has been there for a stream of visiting family and friends, as well as for parties, she says.
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A criminal group would be smarter to create different worm variants and use one in each.
When it's working perfectly, the phone harnesses Google's smarts to create an augmented reality translation that lays over real-world text.
But we have the smarts to create a world in which the climate is stable, diverse species thrive, and all people have a shot at a good life.
It's far smarter to create and review an approximate plan for your birth well before you enter labor.
I thought it was really smart television and smart storytelling to create a cliffhanger like that".
Some "smart cities" have already deployed networks of smart sensors to create sentient communities that are self-aware and adapt accordingly.
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