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Publishers are pitted against each other as they make interchangeable "dumb content" for Facebook's "smart pipes".
Publishers are in danger of becoming dumb content in the smart pipes of platforms like Facebook and Twitter.
He wrote that "publishers are in danger of becoming dumb content in the smart pipes Facebook and Twitter".
Instant Articles essentially turned publishers into ghost writers, creating dumb content for Facebook's smart pipes rather than deepening their relationships with readers directly.
But as I've written, publishers have become dumb content in Facebook's smart pipes, reduced to ghostwriters Facebook can easily swap out.
If news outlets and other media properties don't change something, they could become dumb content in the smart pipes of social networks.
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Now there's Smart Pipe.
Technologies like smart pipe, augmented reality, and intelligent robots are also briefly discussed and summarized.
There's always someone else willing to offer up dumb content to the smart pipe.
Backlash ensued as I wrote how this turned publishers into dumb content in Facebook's smart pipe, severing their relationship with readers.
Finally, some detailed numerical results were obtained to demonstrate the optimal design method of such smart pipe joint system and further validate the integrity of this joint system.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com