Electronic devices that are fabricated on plastic or rubbery substrates such as flexible display, electronic paper, smart packages, skin-like sensors, wearable electronics, implantable medical implements, and many others could radically change people's perspectives on electronics [2].
According to the startup's mission statement, the platform is based on "smart packages," or bundles of code that are essentially adaptable, allowing them to run on a client or a cloud service and can "manage their lifetime inside the modern distributed environment".
BMW designers get high marks for smart packaging.
It hopes to replace them with new technologies like touch screens for smartphones and smart packaging embedded with sensors.
Breakthroughs in smart packaging raise the possibility of a future in which films, like a banana skin, change colour to inform us the food inside is turning.
While smart packaging is one way of improving interaction within the home, TV is perhaps the most obvious medium after the smartphone.
By 2003, the Auto-ID center had 103 sponsors, branches around the world and commitments to standards so any smart package could talk to networks at suppliers and retailers.
This led to meetings between P&G, Ashton and MIT, which in turn led to P&G loaning Ashton to MIT to set up the Auto-ID Center to study RFID and the potential for "smart packaging".
This could lead to the development of the OLEDs and the windowless plane, but could also be used in "smart packaging" for medicines or food which would contain information that could be displayed on a mobile phone.
But Steele's flagship remains New York Curbed, which, with its mix of original reporting, smart packaging of links and tips from readers, has become a prime purveyor of New York real estate porn: closing prices, zoning scuttlebutt, developers' delays, digital pictures taken at open houses.
Equally, the developers at the RHU, together with their partners, have been able to advise on design and the different materials used for the shelters, in an attempt to achieve better quality, minimal weight, smart packaging – while keeping production costs low.
