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Its first partner, getting announced today alongside Smart Directions, is Scoot, the electric vehicle-sharing startup live in San Francisco.
Gundersen would not say who else may be eyeing up Smart Directions, although you can see navigation integration could be useful.
Smart Directions is Mapbox's first additional feature on top of its main map service, and CEO Eric Gundersen tells me that it will not be the last.
Gundersen says the hope is that Smart Directions opens Mapbox to new categories of developers such as those who make apps for connected cars and wearables.
Mapbox has not yet revealed how Smart Directions will be priced, but the idea is to continue to wrap more premium features into the Mapbox platform (a plan that has been in the works for a while).
Mapbox, the OpenStreetMap-based mapping platform that lets app developers incorporate maps into any app, is adding another feature to better compete against the likes of Google Maps, ESRI and Nokia Maps: Smart Directions, a navigation service that developers can customise with extra details such type of terrain, specific places of interest, and current traffic conditions.
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David Wolfe, an analyst with the Doneger Group, sees this as a smart direction for the brand.
"That would be a smart direction for him to go in," advised Brian Kellow, the executive editor of Opera News.
Bernard and his flying fiancées have been making the rounds of regional theaters ever since, but the rendering at Hartford Stage, under the smart direction of Maxwell Williams, shows no evidence of jet lag.
In "Le Nozze di Figaro," heard on Friday, smart direction by Leon Major helped to overcome dull sets and variable singing in a businesslike account conducted by David Angus, the Glimmerglass music director.
Their success is also a testament to Wayne Kasserman's smart direction and to the help of Amanda Detmer and Stefanie E. Frame, who round out the uniformly strong cast of this 90-minute one-act.
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