Erica Eden is an industrial designer at Smart Design.
"This is an issue with a lot of things," said Tom Dair, an industrial designer whose company, Smart Design, devised one of the first thick-handle toothbrushes.
Balsz, a graphic designer, had dreamed up a smart design that involved a fake rectangle of lawn and a removable tray.
She is a product designer and researcher in New York for Smart Design, which designs products for other companies.
"We want to help our customers understand smart design.
Millennials now value smart design, purpose and ethical processes.
Smart Design created the 1993 Wondergrip toothbrush, a child's model for Johnson & Johnson.
While smart design contributes to a restaurant's success, it is no guarantee of it.
Natural systems, on the other hand, develop value through efficient, smart design.
For the past decade, the company has scoured the globe for examples of everyday goods with smart design.
In Tom Roger's smart design, pencils and pens stand in for chimneys on the housing estate where Adrian lives.
