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Is it making smart commercial investments for the future on our behalf or indulging corporate vanity?
Now is the time to take a deep breath and figure out how to come up with proper business models and smart commercial behavior, he said.
Outside the most successful Premier League clubs, a very smart commercial strategy might give you enough additional revenue to pay for a new second-choice left-back but will struggle to really make an impact.
So, what does the Vatican have to say? Angels and Demons is, says the official Papal paper, a "gigantic and smart commercial operation" and its reconstruction of St Peter's Basilica is "magnificent".
The tricks themselves are familiar to most in the business: smart commercial buyers know when the ratings are being spun for a better story in the media or a claim in a print ad, and they insist on paying for the real ratings, not the artificially enhanced versions.
Traders from places like Venice, Genoa and Pisa in the late 12th century managed to win for themselves the sort of advantages and loopholes in Constantinople that bright young fund managers would kill for today: they negotiated positions that allowed them to undercut local traders, alongside smart commercial treaties that let them minimize or even sidestep their taxes.
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People didn't listen to public radio because they appreciated the concept of smart, commercial-free programming; they listened for the same reason people listened to classic rock or adult urban contemporary or Dr. Laura -- because they liked what happened to be on.
Interestingly, the "smart money" (commercial futures hedgers) have been betting quite heavily against the oil rebound, which likely means that they are skeptical of the sustainability of this rally.
At the end of the dollar's bull market in early-2015, the "smart money" (commercial futures market hedgers) built up their short positions at the same time that "dumb money" (large trend-following futures traders) became most bullish.
In addition, the "smart money" (commercial futures hedgers) have used copper's rally to cut their long position to virtually zero, which may be a harbinger of future weakness.
In a 2012 IBM Smarter Planet commercial, a police officer glances at the screen of his squad car, then speeds to a convenience store.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com