And even at smaller stations, premium inventory is expensive.
The smaller stations are pillars of their community, broadcasting high-school football games and local news.
The major oil companies may be reluctant to supply the smaller stations.
There is also another major power station, the peat-fired plant at Ellamaa, as well as other smaller stations.
That is the plight confronting many smaller stations, some of which have even less wherewithal than KCAV, PBS officials said.
Some station managers - usually at the smaller stations - dismiss the importance of ratings, saying they want only select audiences.
The studio was small, but it had three manned cameras, which in most smaller stations, would be a luxury.
Acknowledging the feedback from stations, the proposal will give smaller stations two more years to start uploading new additions to their files about political ad spending.
Mr Forster's farm, at 10,000 acres (4,100 hectares), is one of the smaller stations: the average is four times that, and the largest over 100,000.
The association's outline suggests that the largest stations pay a performance fee of 1 percent of net revenue, and smaller stations a lower rate or none at all.
Instead of letting go of highly-committed staff who run booking offices at smaller stations, give them a chance to do more.
