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Would advertisers complain that a smaller page packed less punch, or expect to pay less for their space?
John Morton, a newspaper analyst based in Maryland, said that when newspapers convert to a tabloid format, advertisers often insist on initial discounts to reflect the smaller page size.
Mario Garcia, the renowned Tampa, Fla., newspaper designer who has done extensive design work for the Journal, including the paper's redesign earlier this year, says that while he believes more newspapers will move to smaller page formats for their print editions, he doesn't expect the U.S. Journal to move in that direction any time soon.
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Among the many legal-size and letter-size papers were several smaller pages, about the size of an index card.
While some visual detail gets lost on the smaller pages, the minimal text and simple seasonal story are just right for the board book's audience.
The Globe, which is owned by The New York Times Company, is converting its presses to produce smaller pages, with a 50-inch web size instead of 54.
Most papers have sharply reduced their physical size — fewer and smaller pages, with fewer articles — and the newsroom staffs that produce them.
Papers have cut costs by shedding thousands of workers, eliminating some distribution routes and printing fewer, smaller pages, but profit margins continue to shrink.
Three-fifths of the papers reported having less space for news over all, as newspapers try to save money by shifting to smaller pages and printing fewer of them.
This is preceded, if the same form is to include several smaller pages to be printed together, such as a book, by an operation called imposition, which consists in laying out the pages in the form so that they are in their numerical order after the printed sheet has been folded into a signature of eight, 16, or 32 pages.
There's more good news for smaller Pages.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com