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According to Screen Digest researcher Tony Gunnarsson, despite a declining market there are now many more ways to rent films so there is much more competition for a smaller customer base.
"We'd rather have a very large customer base and low margins than a smaller customer base and higher margins," Amazon's chief executive, Jeff Bezos, explained in a recent interview with Wired magazine.
The smaller customer base of subscribers also means simpler infrastructure.
The company reported 145,000 net wireless additions — not as many as BCE Inc. but impressive given the fact that Telus has a smaller customer base.
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That often poses difficulties for rural water utilities with smaller customer bases and fewer financial resources.
But with smaller customer bases, resources and reserves, the independent music merchants have been hurt the most.
Ciena's vulnerability has always been its small customer base.
How much of this should David share with the others in his small customer base?
With 175 students and 12 teachers, the school can give students individual attention, he said, much like a mom-and-pop store with a small customer base.
That is, a developing country ISP has such a small customer base that the international Tier-1 and Tier-2 providers have no business incentive to enter a shared-cost peering agreement with it.
But alpha geeks are a small customer base, and Chumby Industries is betting that those early, tinker-mad consumers will transform its product into something more compelling to the rest of us.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com